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Welcome to! We specialize in quality imaginative and award-winning educational toys for babies, toddlers, preschool & school-age children as well as unique gifts.

We offer a wide selection of quality toys that inspire and educate children in those critical first years of life. Find the best educational baby toys, unique baby gifts, toddler and preschool toys, role play and dress ups for girls and boys, and much more!

There are thousands of toys available, but we are very selective in what we offer because we care about quality and value. Only the best of the best make it to our shelves. We strive to offer products with long term value that provide an enriched learning experience. What good is a toy if it will only last a few hours? We make sure all of our educational toys are of the highest quality and play value so you can rest assured that we have done all of the work and research for you so you don't have to! We also always have a free shipping offer that you can take advantage of for extra savings.

We care about safety. All toys sold at are certified safe by their respective manufacturers, and meet or exceed all required safety standards. Our selection is based on expert advice, our own experience and a lot of toy testing! Many of our products have been tested and played with by our own children.

We care about your privacy. Our store utilizes a secure shopping cart with state of the art 128-bit SSL encryption, so you can shop with confidence knowing your information is safe.
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